Execution
Directorate of Branding, Market Development & Communications
Shaping brand identity, market strategies, and communications across Africa.
- Connecting
- Managing Strategy & Diplomacy
Directorates — Public Diplomacy & Execution Lanes
Institutional directorates that translate diplomacy into execution.
Each directorate is a delivery lane: built to coordinate stakeholders, activate programs, and measure long-term outcomes across Africa.
Capital
Directorate of ICT & Media
Leveraging technology and media for seamless connectivity and digital transformation.
- Connecting
- Facilitating
Capital
Directorate of Culture, Creative Industries & Cultural Economy
Promoting African cultural heritage and unlocking the creative economy's potential.
- Connecting
- Facilitating
Capital
Directorate of Tourism Development & Destination Branding
Enhancing Africa's tourism potential through destination marketing and development.
- Facilitating
- Connecting
Diplomacy
Directorate of International Relations, Public Diplomacy, Investment, Trade & Strategic Partnerships
Advising on international relations, facilitating trade, and cultivating strategic partnerships.
- Advising
- Facilitating
- Managing Strategy & Diplomacy
Capital
Directorate of Sports Diplomacy & Youth Talent Development
Harnessing sports for diplomacy, peace-building, and youth talent development.
- Connecting
- Facilitating
Diplomacy
Directorate of Programs, Research, Policy, Innovation & Capacity Building
Advising on strategy, managing programs, and building capacity across Africa.
- Advising
- Managing Strategy & Diplomacy